Hi, I’m Chris

I believe the best design leaders don't simply build products. They build the systems, teams, and cultures that allow products to thrive.

I’m a Content Design leader with more than a decade of experience building products, organizations, and systems at scale.

Most recently, I led Content Design across Meta's commerce ecosystem—spanning Browser, Shops, advertiser experiences, AI initiatives, and incubation products responsible for hundreds of millions in revenue.

My work sits at the intersection of:

• Trust and transparency

• AI systems and governance

• Commerce and monetization

• Organizational design and leadership