Portfolio

 
 

Balancing user trust, transparency, and business growth at Meta

I led trust, consent, and disclosure experiences that unlocked hundreds of millions in projected revenue while preserving user trust and meeting evolving privacy expectations

 

Leading a complex e-commerce ecosystem at scale

I led Content Design across Meta's post-ad-click commerce ecosystem, spanning both consumer- and advertising-facing products efforts responsible for hundreds of millions in annual revenue and billions of user interactions

 

Leading AI transformation across products, people, and processes

Meta's AI transformation reshaped how products were built, how teams worked, and how quality was defined. I helped lead that transformation across products, governance, hiring, and team enablement

 

Building orgs through ambiguity, scale, and change

Some of my most meaningful work wasn't building products—it was building the organizations that built them.